Journal of Historical Research in Marketing
Issue(s) available: 58 – From Volume: 1 Issue: 1, to Volume: 16 Issue: 1
From public to market use: a historical perspective on the changes in health data collection and use in France from 1930 to the present
Malik Brakni, Hélène Gorge, Nil Ozcaglar-ToulouseThis study aims to understand the progressive marketization of health data collection and use, through a study of its historical development in France, from the 1930s to the…
Declining demand in the antiques market: insights from an online community
Zahra TohidiniaThis paper aims to study antiques enthusiasts’ perspectives on the recent stagnancy in the antiques market, along with their suggestions on how the antiques trade can forge a more…
The promotion of Spanish travel agencies from the 20th century to the present
Natividad Araque-HontangasThe purpose of this paper is to investigate the unexplored part of the historical evolution of travel agencies in Spain, from the end of the 20th century to the 21st century. When…
Roldós y Compañía, the oldest operating advertising agency in the world
Carolina Serra Folch, Cristina Martorell CastellanoThis paper aims to review the history of Roldós y Compañía, one of the oldest advertising agencies in the world and the oldest currently operating. This research aims to highlight…
Marketing via Shangbangs (Chinese business networks)
Tony Yan, Michael R. HymanThis study examines how informal business networks achieve marketing goals in socially uncertain contexts. Drawing from multiple historical sources, Shangbangs, a type of business…
Contextualizing the “Spanish dream”: using critical HRM to understand immigrant homeownership in Spain, 2000–2009
Mario Gonzalez-Fuentes, Jonathan Ross Gilbert, Robert F. Scherer, Carlos Iglesias-FernandezA pronounced rise in postpandemic immigration is creating consumption opportunities and challenges for countries worldwide. Past research has shown that immigrant homeownership…
Forgotten classics: Principles of Merchandising by Melvin T. Copeland (1924)
Eric H. Shaw, Walter LiuThe purpose of this paper is to show that forgotten classics, such as Melvin T. Copeland’s (1924) Principles of Merchandising, can still teach lessons to students of the history…
The role of the state in consumer culture: the case of “Operation Vin” in Sweden
Luigi Servadio, Jacob OstbergThis paper aims to explore the market dynamics that led to a shift in Swedish consumers' alcohol preferences from schnapps to wine. Specifically, the study investigates how the…
ISSN:
1755-750XOnline date, start – end:
2009Copyright Holder:
Emerald Publishing LimitedOpen Access:
hybridEditor:
- Dr Richard Hawkins